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Islamic Republic of Iran is among the top 10 economies in UNCTAD B2C E-commerce Index 2016

Islamic Republic of Iran is among the top 10 economies in UNCTAD B2C  E-commerce Index 2016. UNCTAD B2C E-commerce Index value of Iran in 2015 is 42.6 and rank of Iran according to this index is 77 among 137 countries.

For the second consecutive year, Luxembourg is the top performer in the UNCTAD B2C E-commerce Index, which measures the readiness of countries to engage in online commerce. Among the top 10 economies, six are European, three are from the Asia-Pacific region and one is from North America. Among developing economies, three high-income economies – Republic of Korea, Hong Kong (China) and Singapore – rank the highest, followed by several Gulf States. Uruguay is the top performer in Latin America and the Caribbean. At 61st place in the Index, South Africa is the front-runner in e-commerce readiness on the African continent.


The UNCTAD B2C E-commerce Index 2016 is composed of four indicators: Internet use penetration, secure servers per 1 million inhabitants, credit card penetration and a postal reliability score. This year's Index was improved by increasing the geographic coverage (from 130 to 137 economies) and fine-tuning the indicator to measure the delivery aspect of e-commerce. The straightforwardness and transparency of the Index allow countries to compare how they perform in different areas. The 137 economies represent 96% of the world population and 99 % of world GDP. An increasing number of countries design national policies and strategies to harness the full potential of e-commerce for economic development. The Index helps policy makers assess to what extent their economies are e-commerce ready and what areas are in greatest need of improvement.

The Index reflects the steps involved in a B2C transaction (figure 1). A form of web presence is required on the part of businesses to accept online orders. The process also requires Internet access on the part of users to review products and place an order. A payment method needs to be specified such as credit card, e-money, bank transfer or cash on delivery. Finally the product must be delivered, either online for digital products or to the customer's home or at a pick up point for goods.

Publish Date: 2016/10/23 Views: 508